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INSIDER: FROM TED

Social Media & Me: A Confession

Posted on Oct 20, 2009
Recently I’ve been feeling like a big hypocrite. Since Resistance: Fall of Man I’ve been extolling the virtues of the community features in our games. And a few weeks ago I mentioned in an interview that I think that community represents a hidden arms race in our industry.
 
But I have to come clean. I haven’t actually been part of the community. I haven’t been on Facebook until lately. I don’t Tweet. I don’t have a MySpace account. And I only post on forums occasionally. What’s wrong with me? Haven’t I heard that being part of the “community” is freaking awesome? How can I promote community if I’m an outsider?
 
I’ve told myself that I’m just too busy. How can I find time to post updates when I’ve got work and family obligations, right? Another excuse I’ve made is that I just don’t have anything interesting to say. Do people really want to hear about…well I can’t think of anything offhand that’s particularly cool right now.
 
But the truth is that I’ve been intimidated. The idea of exposing my life to others through social networking terrifies me. And as a result I’m feeling pretty darn old.
 
Two weeks ago I tried signing up for Facebook. I figured I’d be able to dip my toes in, lurk in the background and then gradually increase my Facebookosity. As soon as I entered my info Facebook suggested 30 people I should “friend”. About two minutes later I had 30 more people sending requests asking me to be their friend – some of whom I didn’t know at all.
 
I’m not an unfriendly guy. At least I don’t think I’m unfriendly. But when I was faced with those decisions of who to accept as a friend I felt like running and hiding. Sounds puerile I guess. But I wasn’t ready to open up to the world. So I promptly deactivated my account.
 
I remember laughing at my mom when she got her first computer and didn’t know what to do. My brother became her personal IT slave and coached her through things I thought one should know from birth. What I didn’t realize was how big a leap my mom was taking – adopting technology that was completely foreign to her.
 
Now I understand where she was coming from. I never would have imagined that I’d be standing in my parents’ shoes – freaked out by something technology-related. But there I was. Game developer. Occasional tech evangelist. Scaredy-cat.
 
After some hand-wringing I realized that I have to embrace social media on a more personal level. The truth is at Insomniac we’ve been embracing it for a long time. We’ve been changing the way we make games as a result of the social media/community boom. And if I’m going to be a more effective part of that process, it’s time for me to get over my “Facebookphobia” once and for all.
 
So I decided to give Facebook another shot. I played around with the privacy settings. And I added a few friends. I’m now up to the incredibly impressive total of 6 including my wife.
 
And you know what? It’s pretty cool. I’m starting to get it. I still don’t have anything to say. But I like reading my friends’ comments. Maybe I’ll make my first comment soon. Maybe one day we’ll be friends on Facebook. Heck, maybe I’ll even Tweet.
 
Regardless, in the meantime you’ll certainly be hearing from me regularly in this blog. Thanks for being patient as I slowly catch up to the rest of you.
 
For now, please feel free to send your comments here on what you’d like me to talk about next…keeping in mind that any future projects are off-limits.
 
Until next time…
 
From Ted
 
 
+24

24 COMMENTS

14 PEOPLE LIKE THIS     LIKE     COMMENT
CodeMonkey
CodeMonkey Oct 23, 2009, 10:36 pm
I have an idea of what you can talk about Ted, that's not about any future projects. Ready?

Your inspiration, and drive to keep on making games/running a game studio for the next decade. This may sound common, but I'm probably not the only one who wants to read your thoughts since you're willing to share.

Oh yeah, and what's your take on the military actually developing the ryno in real life? You never know, hehe.
tirminyl
tirminyl Oct 23, 2009, 11:57 pm
Ted, I have always been somewhat of a tech nerd. Had my own website as soon as I learned to write HTML but social networking scared me. I just didn't get it. I didn't want people to actually know who I was online. This past year I have fully embraced it. I don't really talk much about personal life but I make a few comments about my thoughts on gaming, about being a release engineer, and other tech related stuff.

What I would like to hear from you? Mini blog your thoughts or things you find interesting. Nothing personal, just start with that.
Seamonky72
Seamonky72 Oct 25, 2009, 3:13 am
Cool! I think you may be underestimating how interesting some of the stuff you do is, and good luck with facebook
jordanW241
jordanW241 Oct 25, 2009, 8:06 pm
You'd be suprised about how many people are interested in the stuff you get up to on a day to day basis, its quite interesting hearing from people in the games industry, especially people who are quite far up the ladder like yourself. Things like how you guys go about creating a game from start to finish would make some interesting blog posts :)
igTedPrice
igTedPrice Oct 26, 2009, 6:36 pm
Thanks guys. I appreciate the suggestions!
igTedPrice
igTedPrice Oct 26, 2009, 6:38 pm
And in case you're wondering, I didn't create that avatar. It mysteriously appeared (*cough* thanks community team *cough*).

Though I still wear the sweatsuit and headband regularly.
Dread9
Dread9 Oct 26, 2009, 11:16 pm
I will forgive you if you become my friend on facebook. Hahah.
Anyway, thanks for the honesty and I have to say that it means a lot and I am a huge fan of yours and your company. I rarely ever listen or watch interviews with developers but I gotta say that I definitely catch everything you have to say. In terms of what you can talk about, definitely tips and possibly memories of the beginning of this company. Maybe you can have shout outs to staff or individuals that have completed something within the company, or even current inspirations. I have to hand it to you though, jumping into the internet community with a status such as yours, its tough, id be scared too. Good luck and thanks again, YOU ROCK!
Dread9
Dread9 Oct 26, 2009, 11:19 pm
I will forgive you if you become my friend on facebook. Hahah.
Anyway, thanks for the honesty and I have to say that it means a lot and I am a huge fan of yours and your company. I rarely ever listen or watch interviews with developers but I gotta say that I definitely catch everything you have to say. In terms of what you can talk about, definitely tips and possibly memories of the beginning of this company. Maybe you can have shout outs to staff or individuals that have completed something within the company, or even current inspirations. I have to hand it to you though, jumping into the internet community with a status such as yours, its tough, id be scared too. Good luck and thanks again, YOU ROCK!
AndroidNeo
AndroidNeo Oct 27, 2009, 4:27 am
In a way I can understand how you feel. Though mines a bit opposite. For the longest time I've been so nervous trying to reach out to people in person. I seem to find more comfort talking in text. It always took me time to warm up when it came to real life people, so I imagine it would be that way for you internet wise. I am glad to see though your giving it another shot. It's always good to face your fears head on and kick em in the butt so you no longer have it. If you can conquer your fears then maybe I can conquer mine. Keep up the good work Ted, you and your company are a great inspiration.
pooh27str
pooh27str Oct 27, 2009, 4:49 am
Mr. Ted, I know just how you feel. I just getting into this whole social networking thing-a-ma-gig! But i did what i do when i face something I am hesatent about. I skip the whle diping toes approach and just jumped in. What do i have to lose right, besides my identity and all! But hey at least your are giving it a shot. Besides Mr. Ted P. I believe you have nothing to worry about. Believe me you can take all the time you need. After all the amazing games you have bestowed upon us, you have earned your right-of-way! We would all be honored to even be just one more neglected "friend" or even be on your block list. Yes to be on anyone ofthese categories would be enoughfor us to run of and flaunt it around. Even being ignored or blocked with be like wow to me. I'd forward a message on my PSN account and tell the world Mr.Ted, Thee Mr. Ted blocked me. LoL! Well down to it thanks for all you andy our company have done for us, and thank Mr. Paul Featherstonefor that supporting e-mail in regard to Gabriel Duran's cituation. Keep up the great work. Thanks.
pooh27str
pooh27str Oct 27, 2009, 5:14 am
Mr. Ted, I know just how you feel. I just getting into this whole social networking thing-a-ma-gig! But i did what i do when i face something I am hesatent about. I skip the whle diping toes approach and just jumped in. What do i have to lose right, besides my identity and all! But hey at least your are giving it a shot. Besides Mr. Ted P. I believe you have nothing to worry about. Believe me you can take all the time you need. After all the amazing games you have bestowed upon us, you have earned your right-of-way! We would all be honored to even be just one more neglected "friend" or even be on your block list. Yes to be on anyone ofthese categories would be enoughfor us to run of and flaunt it around. Even being ignored or blocked with be like wow to me. I'd forward a message on my PSN account and tell the world Mr.Ted, Thee Mr. Ted blocked me. LoL! Well down to it thanks for all you andy our company have done for us, and thank Mr. Paul Featherstonefor that supporting e-mail in regard to Gabriel Duran's cituation. Keep up the great work. Thanks.
iaacp
iaacp Oct 27, 2009, 8:42 pm
Ted, I'd be interested in hearing your inspiration behind past projects. Like, what the heck gave you the idea to make a game where you play a purple dragon? That's not exactly an every day thought for some people :) It would also be cool to hear the inspiration behind your other two mega hits, Resistance and R&C.

Also, I'd like to know your personal tastes in gaming. What genres you like, your favorite game of all time (that wasn't yours :p), and your personal favorite project of yours.
Ratchet
Ratchet Oct 28, 2009, 5:29 am
You don't take part in the online socializing, but I find it understandable. You're a busy person. I've always enjoyed reading or watching your interviews. They're just fine.

I was excited to see you at the wingding on Friday, so I bugged you for a picture. It made me glad to see you there.
It's true; I've yet to add you to one of my social networks, but like the event, you do seem to be there when it matters most.
DarthBurrit0
DarthBurrit0 Oct 30, 2009, 7:20 am
Twitter might be a little bit easier to dip your toes into. The interface is streamlined and you can see what other people are saying without really having to manage a friend list. Also there isn't any personal information that goes out unless you tweet something.

...oh and welcome to the community.
DoucheVader
DoucheVader Oct 30, 2009, 7:00 pm
Ted you old fart get with the program. :)
igTedPrice
igTedPrice Oct 31, 2009, 7:48 am
Thanks everyone. Nice to know I'm not the only one with social jitters...

laacp, here are brief descriptions of how each game came about.

Disruptor was a result of my infatuation with Doom in the early 90's.

Spyro was a reaction to Disruptor. 33% was us not wanting to do another dark game immediately. 33% was Mark Cerny (our exec producer at Universal at the time) suggesting we look closely at the family market on the Playstation 1, 33% was Craig Stitt (one of our artists) saying "you know, I've always wanted to make a game about a dragon."

Ratchet & Clank was our recovery attempt after failing with our prototype of a game we called "girl with a stick". Both we and Sony were lukewarm about the concept after putting together a first playable. So we decided to go back to our strengths and do a platformer. Brian Hastings our CCO suggested a game about a character who uses cool guns and gadgets and rockets from planet to planet. Everyone said "yeah, that sounds cool". In very little time we had a prototype up and running.

Resistance was our attempt to both branch out and to capture the early adopter market on the PS3. I remember pushing the idea of a Starship Troopers-like game. But as always, many others jumped in and the game evolved from a time-travelling space saga to an alternate history alien invasion of earth.

The process of generating ideas at Insomniac is highly collaborative. No matter who comes up with the original idea, many others tend to add to it and eventually we get something great and something gives everyone in the company a sense of ownership.
iaacp
iaacp Nov 03, 2009, 4:01 am
Thanks for the response! You make it sound so natural and simple for you guys. I gotta say, I think Resistance was the best branch out from the platforming series. An FPS is very different from a plat former, but you guys nailed it first try. The alternate history approach worked really well. I remember working at EB Games a few months before the PS3 (and Resistance) launched, and our store had a DVD running that talked about an upcoming first person shooter where, instead of WW2, Earth was invaded by a virus/alien outbreak.

It sounded wicked, and in a few months I had one of the first PS3's, along with my only game, Resistance.

I've only recently dipped into R&C:ACIT - and to be honest, it's my first R&C game - but I absolutely love it. It's so refreshing to have an A-list platformer when the genre is practically dead. I plan on picking up Tools of Destruction, and possibly Quest for Booty immediately after I'm finished with this title (and, if I'm REALLY addicted, some of the PS2 originals as well).

You've made me a R&C fan overnight (seriously. I just started it last night!) and for that I thank you and the rest of the studio. I've always liked Insomniac, but now I like em even more.

Keep on keepin' on!!
HadesGodOfDeath
HadesGodOfDeath Nov 04, 2009, 8:58 am
Hello Ted, I am a huge fan of the Ratchet & Clank series. Love the new one by the way it was wonderful. But I have a sort of issue with the earlier ones like Ratchet & Clank- Up Your Arsenal, the problem is I have an 80Gig ps3 and they don't play very well at all. It lags on every one of them, I was wondering if a patch was going to be released to fix that problem or if you guys at Insomniac have anything to do with that. Hope you can help, I would love to play the earlier Ratchet & Clanks again without the lag. Thank you.
SuperSpyroFan
SuperSpyroFan Nov 09, 2009, 9:51 pm
Facebookphobia, LOL'D.
MrRatchet1995
MrRatchet1995 Nov 26, 2009, 6:22 pm
talk about what's ur favorite franchise!
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